Cancer Center Helps Kids By Rebranding Chemotherapy Into “Superformula” [Video]

Screen Shot 2013 06 02 at 9.36.13 PM Cancer Center Helps Kids By Rebranding Chemotherapy Into “Superformula” [Video] Screen Shot 2013 06 02 at 9.35.59 PM Cancer Center Helps Kids By Rebranding Chemotherapy Into “Superformula” [Video] chemo1 Cancer Center Helps Kids By Rebranding Chemotherapy Into “Superformula” [Video]

 

Covers for intravenous bags were constructed based on characters from the Justice League, creating…a child-friendly version of the treatment. Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards.
(The) experience went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.

via Cancer Center Helps Kids By Rebranding Chemotherapy Into “Superformula” [Video].

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